Our target audience was teenagers between the ages of about 12-20, we aimed to appeal to both male and female. Someone from our target audience would typically be an 'emo' or 'alt' meaning alternative, as they typically like more niche music, We dressed our singer in clothes from store such as 'Killstar' and 'Drop Dead' which gave our target audience something to relate to. Our target audience are people that like rock and pop-punk music, the kind of people that stereotypical like reading comic books, films and spend a lot of time on social media websites like Facebook, Twitter, Tumblr, and YouTube.
Audience feedback is very important for the media industry. It is useful so they can see what audiences do and don't like, which means they can apply how they majority feels to new products and make people want to buy/watch these products more meaning they make more money as well as giving the fans what they want. With Web 2.0 it is very easy to collect audience feedback it's as simple as liking a page on Facebook, everyone has the chance to comment on a post on any social media, meaning everyone can get their views across, sites like YouTube have got both 'like' and 'dislike' buttons allowing people to share how they felt about the product. On Twitter hashtags are great for seeing what people are talking about and how they feel, the media industry can just check the hashtags for their products making it easy for they to see what their audiences think of their products.
At different stages of production we got feedback from various people so we could see what they thought we should change and improve.Perhaps the most critical piece of feedback would be the feedback we received on our pitch, this was when our product was merely and idea, this meant it was straight forward to change what we could and take on the feedback and improve our product before even creating it. After we presented our ideas, and we got feedback which we will used to improve our ideas to help us reach our highest potential. We had to put more focus on our costumes, and research how current alternate artists dress and how we can use their styles in our music video.We also needed plan and find our props making sure we have the appropriate props for the genre we chose.The main thing we have to improve is our story line/concept because we don't really have a narrative yet, so we need to make make a narrative so we don't have just a performance based video.
This lead us to research further into costumes and props used in other alternative rock music videos and what was on preexisting websites and digipaks, meaning we were able to have a more realistic and desirable product. We also received feedback later in the process, after our first draft, we were told we should make our website more full and more colourful, making it more pleasing to the eye and also to edit the content like the tour poster that I then took and improved, making it fit with the colour pallet we had chosen to use, the tour poster makes the whole tour page on our website.
We collected audience feedback here is an example of some of our feedback.
Tim Simpson
· What genre are the products?
Rock
· What did you like and dislike about the products?
Likes: camera work, likes the narrative sequences, reflective of the target audience
Dislikes: close up of lead singer, erratic movements from band members, abrupt ending
· Who would say is the target audience?
16-25 year old who like alternative rock music
· Would you watch the music video again?
yes
· Based on the music video would you buy the single?
No not a fan of the song
· What story line is the music video portraying?
The narrative feels like she is being chased by the unknown
Annabel Hand
What genre are the products?
Alternative rock
What did you like and dislike about the products?
Like: different range of shots, what the band members are wearing, and location of film.
Dislikes: dislikes the close up of lead singer, needs more shots, abrupt ending.
Who would say is the target audience?
14 – 20 year old
Would you watch the music video again?
Yes I like the song
Based on the music video would you buy the single?
Yeah I would
What story line is the music video portraying?
The singer being chased something that we don’t see .
Caitlin Small
What genre is the product?
Pop punk
What did you like and dislike about the products?
Likes: transition between performance and narrative, Liked the setting in barn and woods, like the song
Dislike: main singer breaking eye contact in close up shots, guitarist didn't look like he was playing the guitar, woods went from POV shots to still shots.
Who would say is the target audience?
12- 15 pop punk fans
Would you watch the music video again?
yes
Based on the music video would you buy the single?
No
What story line is the music video portraying?
She is running away from the past
From our feedback we can see that the most common that people disliked was the close ups and how we framed the lead singer. and the abrupt ending, we could make the ending round better. Everyone seemed to understanding what the narrative was about, which was good because we achieved what we wanted to.
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